emerson fry s/s 2012

19 March 2012

Emerson Fry (formerly EmersonMade) launched their new sping/summer collection last week, and although I am somewhat disappointed by the name change, the look and quality of the designs have remained unmistakably the same. I have always loved Emerson's blend of sophistication and versatility, of modern city style and classic country living, but the new collection truly hits home. The rich fabrics are so dreamy but casual, the colours soft and down-to-earth, the fits both loose and feminine, perfect for summer days and nights, for both work and play. I think Emerson Fry is becoming something of a modern classic, offering women the perfect combination of femininity and practical, boyish charm.

View the entire collection here.

(Air Dots Blouse / White Mod Dress / Paulo Loafer in nude / Four Button Jacket in ivory and The Perfect Raglan Pullover / The Perfect Raglan T, Band Shorts in rose, and The Ankle Strap Heel in nude / U Dress in blue and Toe Patch Slingback in caramel and black calkskin / Light Indigo Ikat Tunic / White Sandwashed Tuxedo Shirt and Band Shorts in ivory)


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